Clay Frost is a mental coach that has worked with performers in many different sports and competition levels. Upon earning a masters of science in sport psychology from the University of Utah, Clay has helped performers develop greater confidence, higher motivation, the ability to manage emotions, increased focus, and a mindset that leads them to have five star performances more frequently and more consistently. Beyond formal education, Clay loves to read and has a bookshelf (physical and audio) that would knock your socks off. Clay’s philosophy uses a skills-based approach with heavy emphasis on actionable steps. Instead of having a one-size-fits-all approach, he likes to work with performers individually and aims to join them in their pursuit of excellence as a team. He currently lives in Utah County with his wife and daughter. Clay also speaks Spanish fluently. 
Because of what Clay has taught me, my performance in my competition as well as my everyday workouts and practices have improved greatly.
Taylor L.
4 x National Champion
World Bronze Medalist
I know the skills he helped my team develop made a huge difference as we entered the postseason. The real victory for us was learning how to compete and gain mental toughness. I didn’t hesitate to ask Clay to come work with my team again the following season.
Mindy W.
Head Coach
Charger Volleyball
The training Clay provided left us moving in the right direction mentally. I recommend Clay as a mental training professional.

Alfred Daniels
Head Coach 
Utah Warriors (MLR)
 Clay will enable any athlete to take their current skill set and through mental training, enhance those talents past what the athlete could do on his own.
Matt F.
National Champion
Division 1 Athlete
"He is a colleague with whom I am proud to associate. I would highly recommend Coach Frost."
Riley Jensen
Mountain West Elite
"Thanks so much for your help. The time you spent with my son really helped him overcome his fears and get out of his head so he could perform well!"
Michel N.
Parent
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