We teach you the mental skills you need to master your performance.

Clay Frost is a mental coach that has worked with performers in many different sports and competition levels. Upon earning a masters of science in sport psychology from the University of Utah, Clay has helped performers develop greater confidence, higher motivation, the ability to manage emotions, increased focus, and a mindset that leads them to have five star performances more frequently and more consistently. Beyond formal education, Clay loves to read and has a bookshelf (physical and audio) that would knock your socks off. Clay’s philosophy uses a skills-based approach with heavy emphasis on actionable steps. Instead of having a one-size-fits-all approach, he likes to work with performers individually and aims to join them in their pursuit of excellence as a team. He currently lives in Utah County with his wife and daughter. Clay also speaks Spanish fluently. 
"I’ve definitely had my ups and downs in my career, but Coach Frost has been with me through them all... I’ve been able to realize my potential through our sessions and his example."
Anthony A.
Division 1 Athlete
"He is a colleague with whom I am proud to associate. 
I would highly recommend Coach Frost."
Riley Jensen
Mountain West Elite
"Thanks so much for your help. The time you spent with my son really helped him overcome his fears and get out of his head so he could perform well!"
Michel N.
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