Clay Frost is a mental coach that has worked with performers in many different sports and competition levels. Upon earning a masters of science in sport psychology from the University of Utah, Clay has helped performers develop greater confidence, higher motivation, the ability to manage emotions, increased focus, and a mindset that leads them to have five star performances more frequently and more consistently. Beyond formal education, Clay loves to read and has a bookshelf (physical and audio) that would knock your socks off. Clay’s philosophy uses a skills-based approach with heavy emphasis on actionable steps. Instead of having a one-size-fits-all approach, he likes to work with performers individually and aims to join them in their pursuit of excellence as a team. He currently lives in Utah County with his wife and daughter. Clay also speaks Spanish fluently.